I AM JUICY COUTURE

If you’ve been following my Twitter and Instagram feed this week (@ArumLilea) you will have noticed curious anti-declarations in anticipation of something new and exciting from Juicy Couture.  Today is the day for the big reveal.  Today marks the launch of the newest edition to the Juicy Couture fragrance collection here in South Africa namely “I AM JUICY COUTURE”.

This fragrance specifically created for the “It” girl who lives and breathes Juicy Couture and embraces her bold and fearless individual spirit and fashion sense.  She has the perfect juxtaposition between glamorous and rebellious style.  She knows exactly who she isn’t and is 100% comfortable with who she is.  The anti-declarations that have been making appearances on my social media this past week are an ode to this.  Sometimes in life it is so important to distinguish what you are not in order to determine what is at your core.  With this realisation a Juicy Girl embraces her true self and exudes confidence.  Her dynamic personality is evident through her flawless style creating nothing but a sensation wherever she goes.

The I AM JUICY COUTURE fragrance is bold and alluring with fruity notes of raspberry and passion fruit and is well blended with a seductive mixture of gardenia and warm woods.  This powerful fragrance embodies the strong sense of self within the woman who wears this fragrance as her signature scent.  The design of the bottle itself is sophisticated and modern which any chic and glamorous rebel would love.  The bottle top is so similar to Juicy Couture’s statement jewellery  that it keeps the theme of the iconic fashion brand running through this new fragrance.

I AM JUICY COUTURE is officially available in selected department stores as of September 2015 and will be sold at the suggested retail price of R1050 for 100ml and R725 for the 50ml bottle.  Are you bold enough to try it?  Are you Juicy Couture?  I am.

To find out more about the other fragrances in the Juicy Couture range, click here and here.