The day has finally arrived where I can share with you the Arum Lilea Collection. This collection has been a dream of mine since I was a little girl. I’ve sketched so many dresses over the years that I’ve filled notebooks with my little ideas of flares and frills. I’ve always had a love for high-quality fabrics and beautiful prints. In a manner similar to Elizabeth Gilbert’s “Big Magic”, I finally decided to breathe life into my drawings and watch them become a reality before my eyes. Doing so has brought me so much joy it’s surreal.
The aim of the Arum Lilea Collection was to inspire you to incorporate beautiful feminine pieces that are both classic and timeless into your wardrobe. The pieces are all handmade and locally produced to ensure the highest quality. These pieces are also appropriate for a woman of any age, whether you’re about to graduate or you’ve just celebrated your 40th birthday. These pieces are so feminine that you will feel elegant and graceful in them and be inspired to embrace your feminity. When looking for pieces of occasion wear, I find that we are extremely limited in our choices and the possibility of wearing a dress that is owned by someone else runs high. The Arum Lilea Collection aims to avoid exactly that. The pieces in this collection will only be available for a limited time period so as to ensure that you have a once-off piece of occasion wear in your wardrobe that will stand the test of time.
You will notice that each dress from the Arum Lilea Collection is named after a very special woman in my life. The Sharon dress is named after my mom who was the most inspiring woman – an incredible mother, an unbelievable business woman and feared no challenge. The Eileen dress is named after my maternal grandmother who played an instrumental role in our lives, inspired our love for classical music and ballet and wore a dress every single day of her life (more often than not, in floral print). The Christine dress was named after my paternal grandmother, after whom I was given a middle name (Leanne Christine). These women built, shaped and moulded me into who I the woman I am today so it was only fitting that my first collection was named after them. Maya Angelou wrote in her poem “Our Grandmothers” that “I go forth along, and stand as ten thousand” and those words could not be more appropriate.
The Arum Lilea Collection can be worn to any special occasion you have diarised in your social calendar from weddings to champagne brunch. They can be worn to in the boardroom and to drinks after work. Looking for something to wear to a high tea? We’ve got just the thing for you. I hope you fall in love with the colours, fabrics and styles of the Arum Lilea Collection and feel that you can walk a little taller and smile a whole lot more in one of these pieces. Let what is on the inside be mirrored on the outside.
You can shop the Arum Lilea Collection here or click on the “Shop” tab on the top bar. Let me know which piece is your favourite. Please tag me in any pictures of you wearing the collection @arumlilea. I’d love to see you in it! Thank you for all your support. It’s such a dream come true.