Arum Lilea was named after the arum lily or calla lily. Its simple elegance and beauty set a tone for this blog. Arum Lilea was born in 2011 with the intention of inspiring young women to live their best lives possible. Focusing on the personal style and elegance that everyone can add to their daily attire. Whether being in a corporate environment or casual university style, Arum Lilea aims to offer something to everyone and make stylish living attainable for each and every lady. If you are looking for tips on how best to apply your makeup or what makeup or skin care products will be best for your skin you will be able to use Arum Lilea as a resource for all sorts of beauty essentials. Arum Lilea is an inspirational blog also providing wanderlust in forms of travel destinations and great lifestyle. We hope that you use this site as your daily escape to all things feminine and beautiful.
Hi ladies! I am the writer behind Arum Lilea. I started this blog in 2012 as a third-year law student at the University of Johannesburg. At the time I wanted a creative outlet where I could share my love and passions for things outside of the topic of law. I aim to portray a relatable lifestyle and a dress sense that every lady can afford and attain with relative ease. In 2018 I took a leap of faith and created the Arum Lilea Collection which is a line of dresses which I have poured my heart and soul into creating (shop the collection here). I believe the way you dress is a preliminary interview into your personality so you should select your outfit accordingly. First impressions are lasting ones so I hope to inspire you to dress and feel your very best, every day. I hope you enjoy my content and if you do, be sure to leave a comment because I love hearing from you. Thanks so much for reading!