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Arum Lilea

South African fashion, beauty & travel blog

Love Story Dress – Arum Lilea Collection launch

19th November 2018

Love Story Love Story Love Story

Love Story Dress

Since I launched the Arum Lilea Collection in spring, I’ve been overwhelmed by the amount of support I’ve received.  The Arum Lilea Collection has such a very special place in my heart and I’m so glad it’s been received so well.  Today I’m launching the Love Story Dress as the newest dress in the collection.  My aim for this dress was to create something glamorous to be worn to all the highlights of your social calendar over the summer.  This time of year is generally the busiest time of year so I really wanted to create something romantic and feminine for all the summer weddings, year-end functions, office parties and for Christmas too.

Particularly for this time of year, I wanted the Love Story dress to incorporate florals so when I found this red and pink print, I knew it was the perfect fit for both summer and the festive season.  The cut is extremely flattering on every body type and the silhouette is extremely sophisticated and creates an air of elegance.

I think my favourite way to style this look for a Christmas party would be with sparkly chandelier earrings, a gorgeous red lip and a stunning pair of red heels.  This dress is also versatile enough to be worn into the office and would look stunning beneath a blazer or cardigan.  You could also wear it paired with sneakers and a denim jacket for a laid-back weekend look too.

I hope you love the introduction of the Love Story Dress to the Arum Lilea Collection which is now available through my online store.  If you happen to add it to your wardrobe, please tag me in any pictures you take in it because I’d love to see how you style it!  Thank you, again, for all your support of this new venture.  It means the world to me!

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Filed Under: Fashion, Outfits Tagged: arum lilea collection, Summer

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