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Arum Lilea

South African fashion, beauty & travel blog

A dress deserving of my sister’s name: Jasmine Dress

8th July 2019

Jasmine Dress

Hi ladies!  I hope you had a wonderful weekend.  I’m overjoyed to announce that the newest range of the Arum Lilea Collection launched on Saturday!  My inspiration for this collection has been the great glamour of the 1950s.  Think of the style icons of that era: Audrey Hepburn, Jackie Onassis and Grace Kelly.  To me, the fashion of that instance in time is absolutely timeless, elegant, feminine and graceful and this is exactly what I wanted to offer a sophisticated lady of our present moment. 

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Filed Under: Fashion, Outfits Tagged: arum lilea collection

New Arum Lilea Collection Launch

28th June 2019

Arum Lilea Collection

It is with great pride that I can finally share that the next Arum Lilea Collection launch will be coming to you on 6 July 2019!  Here is a little sneak peek at the new range which has been inspired by 1950’s style icons such as Jackie Kennedy Onassis, Audrey Hepburn and Grace Kelly.  Think femininity, glamour, elegance and sophistication – you will most probably be able to describe the whole collection with those four words.  I’m really looking forward to the showing you the full range.

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Filed Under: Fashion, Outfits Tagged: arum lilea collection

Arum Lilea Collection dress of the week: Eileen

19th June 2019

Dress of the week

It’s time to shine the spotlight on the dress of the week!  As you know, the Arum Lilea Collection of dresses is my pride and joy and it’s been such a labour of love to create these dresses which I love so dearly.  Today I’m shining the spotlight on the Eileen bell sleeve dress which is currently on SALE!!!

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Filed Under: Fashion, Outfits Tagged: arum lilea collection, Spring, Winter

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